How to Increase Facebook Likes and Followers
How many Facebook Likes does your business Page have? If you’re immersed in social media marketing, you probably know this number off the top of your head.
With more than two billion users, Facebook offers a huge potential audience for your business. But with more than 60 million active Facebook business Pages on the network, there’s also a lot of competition for those all-important Likes.
There’s no getting around it: getting more Likes is a critical part of your Facebook marketing strategy. But you can’t get so focused on Likes that you lose sight of what Facebook is all about.
Getting more Likes requires you to share content that is truly likeable—and engage in ways that make your brand likable, too. You won’t find any underhanded gimmicks in this post. It’s about getting more likes by being a good Facebook citizen and working to create content that has real value for an audience that will provide plenty of value for your brand in return.
My most successful online store grew to 33,000 Facebook followers. Having as many Facebook likes allowed us to create an engaged community of people who loved our niche and, more importantly, our products. And the high order volume of products we sold due to our Facebook popularity wasn’t too shabby either. If you’re just starting out and want to know how to get followers on Facebook or how to increase Facebook likes, I’ll break down the tried and true tactics that have worked for me.
| 5 most important ways to increase your Facebook likes and Facebook followers |
Create Great, Viral & more Video Content Page
This may sound obvious, but sometimes the most important points can be easy to overlook: If you want to collect Likes, you’ve got to have a great Page and consistently great posts. Your Facebook Page is made up of many parts, and it’s important to make sure they are all complete, professional, and on-brand.
On my most popular store’s Facebook page, we’d share memes, funny videos, and relatable quotes. People would tag their friends in the post, which usually helped increase social media engagement but also helped increase social reach. Many of the facebook account creator creates viral-type content. They regularly create funny content using their products. In this post, they promote their shorts with a silly video about the problems that pants give people. Since the scenarios are pretty dramatized, it results in funny content which helps boost social shares. About 250 liked the video and 98 people shared it. If you don’t have the artistic chops to create your own viral content, you can always share viral niche content with your audience. But be sure to always give credit to the creator.
Video content on Facebook usually gets higher levels of engagement than pictures or text-based posts. As a result, more people will view your content. The more viewers and likes you get, the higher the chance that your content will get found by potential new followers. The secret to getting new followers isn’t always about building an audience but also about building your brand. And creating great content regularly in a popular format can help you build a stronger Facebook following. So if you want to increase Facebook likes, you’re going to need to step up your video content strategy.
Invite People to Like Your Page
The easiest way to increase Facebook followers is by inviting people to like your page. Once you start creating ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page. I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page. However, even though I manually invited people, I eventually got temporarily blocked by Facebook.
So you need to pace the number of people you invite at a time. Also, if you do get temporarily blocked, Facebook might still send notifications telling you to invite people. But you still won’t be able to invite anyone. Wait a day or two before trying to invite more people. You can also invite friends and family to like your page. However, keep in mind that it’s better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.
Add a Facebook Like Widget & Automation Tools
If you want to increase Facebook likes, the easiest way to do that on your website is to add a Facebook Like Widget by Widgetic. The free Shopify app adds a like icon to certain pages of your store, such as product pages. It can also show shoppers who else likes your page to give you a bit of social proof to get more Facebook followers. If you’re just starting to figure out how to increase followers on Facebook, this free tool keeps growing a Facebook following simple for you.
Marketing automation can help you gain new Facebook followers. How? Well, you’re not going to increase Facebook likes if you never post on Facebook. And running a store can get busy. So sometimes things like posting on Facebook fall by the wayside. Only have 20 minutes a week total to market on social media to market on social media? Use an automation tool to set up a series of posts over the next several days in advance. You can add product pictures to your post with a link to the page, a piece of content you’ve written, or even a funny video or picture you find online (with proper credit, of course).
Host a Facebook contest
In a poll by the Content Marketing Institute, 81 percent of marketers said that interactive content (like contests) is better for grabbing readers’ attention than static content.
Even better, liking a post is a popular form of contest entry—and one that’s allowed under Facebook’s contest rules (unlike “share to win” contests, which, while popular, are technically prohibited).
Engage with other brands and communities on Facebook
Some of the biggest ecommerce brands don’t engage with their customers. That gives even the smallest retailer a huge competitive advantage. Engaging with your community isn’t only about customer service like responding to questions about delivery times. It’s also about building relationships. And there’s no better way to do that than to be a bit playful or respond in a way where the customer feels like they’re chatting with their buddies.
There are many great examples of a brand on Facebook that regularly engages with customers. Their comments are almost always hilarious which makes you want to engage with the brand. By engaging with your followers, their friends might end up following you as a result.
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